We’re Watching

Watch The Throne album cover

Hype is usually a bad thing. It creates expectations so high that we, the audience end up disappointed. Most recently, LeBron James or as the media dubbed him, “King James” has had a disappointing career based on the hype he entered the league with. We figured he’d have at least one championship ring especially after teaming up with Dwyane Wade.

This is where “Watch The Throne” differs. Jay-Z and Kanye West have at least four classic solo albums under their belts combined. Therefore, they have no pressure to succeed but they do have the pressure to live up to their own standards while reminding everyone that they still have that amazing chemistry that began back on “The Dynasty.” (I personally believe that Jay-Z would like everyone to forget the catastrophe that was “The Best of Both Worlds” albums with R. Kelly.)

Both Kanye and Jay have also become icons beyond the world of hip-hop. This is the main reason why the hype machine continues to grow. Songs appear to be leaking by the day, a tour has been announced and with only about two weeks and counting before the album officially drops, the musical world is watching.

Fans can already pre-order the deluxe edition of the album at the iTunes store and receive “Otis,” the lead song on the album. For fans that want to experience more, you’ll be happy to know that on July 28th you can visit http://promo.livenation.com/watchthethrone/ to get both tickets to the tour and a copy of the album.

Will the album live up to the hype? Stay tuned and keep your eyes glued to the throne.